We always knew we weren’t going to be mainstream, but we think we have to take issue with the label “peripheral” that two business school professors applied to a category of beers that includes craft beer stalwart Sierra Nevada. In their post on the HBR blog, the professors measure consumers’ perceptions of beer brands based …
Our thing at Fairfield Craft Ales is brewing music-inspired beers. We name every brew after a song. But look at this article in Food & Wine magazine. Some brewers are teaming up with musicians and actors for beer projects. There’s “MmmHops” by one of the guys who used to be in Hanson and there’s Hootie’s …
A Blue Jays fan threw a beer that sprayed a baby. This happened in Toronto. That’s in Canada, a peaceful nation. We promise never to do that. Ever.