Tag Archives: Kickstarter

Want a laugh? Watch our whole video

Just watch our Kickstarter video. It’s funny. Here’s one way it was described on Facebook:

Todd comment

Some caveats:

  • The song will get stuck in your head
  • You’ll get thirsty from the sexy shots of our beers
  • You might find us too charming and attractive

But let us take a minute to tell you about the brains and talent behind the video, because between Mike and Joe we have neither. Steve Lackey is Mike’s colleague at work who happens to live down the road from Joe. He has worked professionally as a DJ and in TV news, and is an expert video producer. He’s also a talented photographer, guitar player, and singer. He has played in several bar bands over the years, and regularly makes the rounds in Fairfield and New Haven counties with Jam Chowder and The Better Half.

Steve volunteered to produce our video and is the one who came up with the idea for making it a music video. This made us a little nervous at first, but turned out to be a ton of fun that produced a great result. He came up with the first draft of the lyrics, conceptualized many of the shots, and made the whole environment comfortable so we could be ourselves. Steve took a bunch of time over the holidays and several weekends and weeknights to shoot the ridiculousness you see and then edit it into a coherent story. He’s a super talented and generous guy, and we’re grateful for his help.

So, with all that heartfelt sentiment, don’t you feel like you need to watch the whole video now? I mean, you owe it to Steve, don’t you? Do it for Steve! The completion rate for the 725 people who have watched the video so far is 37 percent. From what we’ve read that’s a great completion rate for Kickstarter videos, but it means about 456 of you haven’t watched it all the way through. Will three-and-a-half minutes of funny stuff kill you? Pour yourself a beer (we’re not open yet, so we understand if it’s someone else’s) and sit down for a little while. You deserve it.

A bargain for the Connecticut craft beer geek

If you like bringing home fresh, hand-crafted beers, then the growler-club reward we’re offering in our Kickstarter campaign more than pays for itself. For $150, you get a Fairfield Craft Ales 64-oz. growler, 12 fills of that growler, a hoodie, a T-shirt, a pint glass, and a bumper sticker. 

Once we’re open, most growler fills will be $12 each and an empty growler will be $5. So just the growler and the fills would be $149. Add on the other gear and you make out like a bandit.

This is a Kickstarter-only offer. We will not offer this bundle again after we’re funded. That’s your exclusive reward for getting in on the ground floor. 

(If you’re not into growler fills, you probably know someone who does. Why not share this deal with them?)

Meet me halfway

Day 2 of our Kickstarter campaign was another great one! We got a bunch more pledges and encouragement from our friends, and we were named a “Project We Love” by Kickstarter. Plus we painted some more of our floors (see pictures below—the flecked floor in the men’s room is what the tap room will look like) and a refrigeration pro started the work to get our walk-ins operational.

Can we reach our halfway point on Day 3? As of daybreak today, we’re only $728 away! Please spread the word. Every little bit helps!

Men's room floor
Men’s room floor
Fermenter-area floor
Fermenter-area floor

 

Start me up

We’re launching a Kickstarter campaign today to help us hit the ground running. The text of our press release, which includes a link to the campaign, is below. Please watch the music video—which we tried to make fun and entertaining—and share the campaign with friends. We’ve put together a good package of rewards, so we hope you’ll also consider donating. We have until April 9 to reach our goal. Thanks!

FOR IMMEDIATE RELEASE

Stratford’s next brewery launches Kickstarter campaign

STRATFORD, Conn., March 10, 2016—Fairfield Craft Ales, a music-inspired nanobrewery under construction on Honeyspot Road in Stratford, has just launched a crowdfunding campaign on Kickstarter.com (https://www.kickstarter.com/projects/1740197116/fairfield-craft-ales) to help fund its opening. The three-barrel brewery will have a tap room where up to eight different varieties of beer will be available in pints for onsite consumption and in growlers to take home. The company’s owners, Fairfield residents Mike Borruso and Joe Bow, have already invested over $100,000 of their own money into the project and have set an initial fundraising target of $15,000 to help them cover some of the remaining expenses that will help them open right before summer. They have until April 9 to meet their target. If the campaign doesn’t attract enough donors, the brewery gets no funds from Kickstarter.

Borruso and Bow are avid, award-winning home brewers who met when Bow was coaching both their sons in youth baseball. They started talking about brewing when they ran into each other on their Metro North commute to New York City, and hatched a plan to start a brewery in the summer of 2014. That began an extensive search for properties throughout Fairfield county, and a little bit in New Haven. They looked at buildings in Bridgeport, Fairfield, Milford, Norwalk, Stratford, Trumbull, and Westport. “We probably saw more than two dozen spaces,” says Bow, “and every time we thought ‘this is the one,’ some problem would come up, like the zoning wasn’t right, there wasn’t enough parking, or the landlord just didn’t want a brewery.”

But in the fall of 2015, everything came together and they signed a lease for 724 Honeyspot Road in Stratford. Borruso says, “This space really has everything we were looking for—the right size and layout located in a diverse and creative community, not to mention a thriving craft beer culture created by our neighbors up the street at Two Roads Brewing Company. Stratford has it all, as far as we’re concerned.”

Since signing the lease, Fairfield Craft Ales has been hard at work acquiring equipment and building the brewery and taproom. Almost all the equipment needed is already in the space and construction is almost complete. Borruso and Bow plan to get their equipment hooked up and the space painted by the end of March. But even assuming all that gets done on time, they can’t start brewing without government approval.

“To quote Tom Petty, ‘the waiting is the hardest part,'” said Borruso, who notes that they filed for their federal brewer’s permit in October. “We’re hoping to get our approval by the end of March, start brewing in April, and open in May. Then we can start serving our beer, which is the whole point.”

In the meantime, they’re paying rent and utilities, and continue to incur startup expenses. Those expenses include professional installation fees for some pieces of equipment, brewing ingredients and supplies, barware, and merchandise for resale like T-shirts and growlers. “This Kickstarter campaign is all about getting us through this initial startup period so we can deliver the amount of beer and brewery experience that our customers deserve,” says Bow. “The best part of this whole thing will be seeing people enjoying our products.”

CONTACT:

Mike Borruso

President

Fairfield Craft Ales, Inc.

(203) 767-8811

mike@fairfieldcraftales.com

fairfieldcraftales.com

Facebook: facebook.com/fairfieldcraftales

Twitter: @fairfieldcraft

Instagram: @fairfieldcraftales

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